hi, I’m Rob
About Rob Carling
As a third-generation Santa Cruz County Realtor and lifelong local resident, Rob Carling is dedicated to helping clients make confident real estate decisions while delivering an exceptional level of service from start to finish. Rob's focus is always on creating a smooth, strategic, and successful experience.
Rob combines deep local market knowledge with strong negotiation skills, innovative marketing strategies, and a commitment to clear communication throughout every transaction. His approach is built on relationships, trust, and putting his clients' goals first.
Whether you're buying your first home, selling a longtime family property, or building a real estate investment portfolio, Rob's goal is simple: provide expert guidance, protect your interests, and help you achieve your goals with confidence.
By the Numbers
26 Families Helped
$28,000,000 in Sold Real Estate
23 “5-Star” Google Reviews
9 “5-Star” Zillow Reviews
Local. Connected. Invested.
My path to real estate
After earning my bachelor’s degree in Managerial Economics from UC Davis, I began my real estate career at David Lyng Real Estate, one of the top brokerages in the area. I’ve since partnered with The Draper Team at Community Real Estate, where I continue to grow and serve clients across Santa Cruz County.
Since starting my business in 2023, I’ve helped over 26 families and completed more than $28 million in real estate transactions. I’m proud of those numbers—but what means even more to me is the trust my clients place in me and the relationships we build along the way.
What to expect when we work together
I value getting to know my clients and building lasting relationships. I believe that great service comes from clear communication, hard work, and always keeping your best interests at the center of every decision.
Whether you’re buying your first home, looking for a strategic investment, or ready to list your property for top dollar, my goal is simple:
To make the process smooth, straightforward, and successful.
You can count on me for:
☆ Strategic guidance
☆ Strong negotiation skills
☆ A tireless work ethic
☆ Honest communication
☆ A client-first mindset—always
Make your next transaction easier than ever
BUYING
In Santa Cruz County
SELLING
In Santa Cruz County
My custom process for buying your dream home in Santa Cruz County
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We’ll sit down and discuss your goals, must-haves in a home, budget, and timeline. I connect you with trusted local lenders to get pre-approved if you need a loan.
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I find properties that fit your criteria (on and off-market), schedule showings, and break down the pros/cons of each home. Once we find a home that's a potential fit, we then take a hard look at the disclosures for the home to see if there are other things we need to consider.
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When you're ready, I run comps and guide you in making a strong, smart offer. Then I negotiate on your behalf to get you the best terms.
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I help you through the entire escrow timeline until we hand you the keys — making the process smooth and stress-free.
My custom process for Selling your home in Santa Cruz County
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We start by understanding your objectives, ideal timing, and financial expectations
Together, we develop a tailored pricing and selling strategy
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I provide guidance on strategic improvements, staging, and professional photography
We position the home to attract qualified buyers and appeal to your most likely buyer profile
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Your home is showcased across the MLS, targeted digital campaigns, and my buyer network
The goal: maximum exposure and a powerful first impression
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I represent your interests during offer reviews and negotiations to secure optimal terms
From contract to closing, I manage the escrow process to ensure a smooth and timely transaction
GET in touch
Interested in working together? Fill out some info and I will be in touch shortly.