Selling your home in santa cruz county
my Proven 6-Step Process
to Maximize Your Home’s Value and Deliver a Seamless Experience
1.
personalized strategy session.
We begin with a thoughtful consultation to understand your goals, timing, and the unique qualities of your home. I provide a detailed pricing strategy based on local market trends and comparable sales, designed to attract strong offers while maximizing your return.
2.
Preparation that adds real value.
I guide you through smart, cost-effective improvements that elevate your home’s market appeal — from professional staging and minor repairs to curb appeal upgrades. Every recommendation is made with one goal: increasing your bottom line without overspending.
3.
Premium Marketing That Commands Attention.
I don’t just list homes — I launch them. With standout photography, cinematic video, compelling copy, and bold marketing assets, your listing gets strategic exposure across the MLS, social media, paid ads, and curated emails — reaching motivated buyers fast and driving stronger offers.
4.
launch & showings with intention.
Timing and presentation are everything. I coordinate professional showings, well-attended open houses, and consistent buyer follow-up to ensure every opportunity is maximized. You can expect a smooth, respectful process that reflects the quality of your home and creates an outstanding impression for buyers.
5.
Expert negotiation & transaction management.
Once offers come in, I advocate fiercely on your behalf. My negotiation strategy goes beyond just price — I will help you secure favorable terms, protect your interests, and keep the transaction on track. I handle every detail from disclosures to inspections to escrow timelines, giving you confidence and peace of mind throughout.
6.
closing & ongoing support.
I don’t just list homes — I launch them. With standout photography, cinematic video, compelling copy, and bold marketing assets, your listing gets strategic exposure across the MLS, social media, paid ads, and curated emails — reaching motivated buyers fast and driving stronger offers.
